Campaign report

Campaigns are intended to identify the origin of customers. It is possible to add an ID to the product links before uploading them to a portal such as idealo.de. If customers now come into the shop via this portal, the customer's movements contain the reference number of the campaign and the shop owner knows from which source which purchases were generated.

The evaluation of the data takes place via Statistics > Campaign report. Here you can view the running campaigns as a whole or individually, set the view to various intervals or to a specific period. A display by order status is also possible.

The following information is listed:

• Hits: views of products from the campaign in question
• Leads: customer registrations after viewing products from the campaign
• Sells: sales
• Late Sells: sales from the campaign